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Example · Campaign update

Fundraising campaign update with what the money paid for

A campaign update that opens with the news, thanks donors in one line, says exactly what the money has paid for, reports the fees and says what is still needed.

125 words 5 paragraphs 1 min read

Who wrote it

Three weeks into the campaign for her uncle’s family, Mariam Saleh has news: a new flat and Samir’s first tools. She posts an update with receipts.

The writer and every detail about them are fictional.

What went into the template
Raised so far, and the goal
$4,860 of $7,500
What has happened since the last update
On 12 November the family moved into a two-room flat in Deir al-Balah, with a six-month contract; the children have a room to study in for the first time in two years. On 20 November Samir bought his first tools; he has started repairing doors and window frames for neighbours.
What the money has paid for
First three months’ rent: $1,800
Carpentry tools: $1,350
Transfer fees so far: $610
Receipts in the photos below
What is still needed
$2,640 still needed for the remaining rent, Rawan’s laptop and the water filter

The writer’s facts, as typed into the template’s form. The example uses nothing else.

The example

Campaign update: Campaign update

Numbered notes in the margin explain each choice.

On 12 November, Samir, Huda and the children moved into a two-room flat in Deir al-Balah, with a six-month contract1. For the first time in two years, the children have a room to study in.2

The news

Note 1: The update starts with the news, not with thanks or apologies. That is what readers open it for.

Note 2: One concrete consequence makes the news real, without dramatising it.

On 20 November, Samir bought his first set of tools, and he has already started repairing doors and window frames3 for neighbours.

More news

Note 3: Donors see their money turning into work, which is the future the campaign promised.

Thank you, all of you. We have raised $4,860 of our $7,500 goal.

Thanks and progress

So far, the money has paid for:

  • The first three months’ rent: $1,800
  • Carpentry tools: $1,350
  • Transfer fees: $6104

The receipts are in the photos below.

What the money paid for

Note 4: Fees are reported like any other spending. Hiding them is what damages trust.

We still need $2,640 for the remaining three months’ rent, Rawan’s laptop and the water filter. If you have already given, sharing the page is the best help now.5

What is still needed

Note 5: A respectful ask that does not pressure people who have already given.

Structure

How it is built

Each part in order, with its share of the words.

  1. The news 35 words
  2. More news 22 words
  3. Thanks and progress 13 words
  4. What the money paid for 26 words
  5. What is still needed 29 words

Checklist

Before you send

Go through your own draft line by line.

Before and after

Common mistakes and how to fix them

Lines like these turn up in many drafts by Arabic speakers. Each fix keeps the meaning and changes only the English.

Before

Sorry for the late update, we have been very busy and the situation is very difficult.

After

On 12 November, Samir, Huda and the children moved into a two-room flat in Deir al-Balah, with a six-month contract.

Starting with an apology buries the news. Lead with what has happened.
Before

We spent the money on the family needs.

After

So far, the money has paid for the first three months’ rent ($1,800), carpentry tools ($1,350) and transfer fees ($610).

“Family needs” could mean anything. Donors want amounts and items, with receipts.
Before

Please donate again, we still need a lot of money!

After

We still need $2,640 for the remaining three months’ rent, Rawan’s laptop and the water filter.

“A lot of money” is vague and pressing people who already gave can backfire. Give the exact amount and what it is for.

Questions people ask

How often should I post campaign updates?

As often as you promised in the story, here every two weeks, and whenever something important happens. Regular updates keep donors confident and often bring new ones.

Should I share receipts?

Yes, with personal details such as account numbers and full addresses hidden. Receipts are the strongest proof that the money reached the family.

What if something goes wrong, like a delay or a lost transfer?

Say so in the next update, plainly, with what you are doing about it. Donors forgive problems they hear about from you far more easily than problems they discover.

Every writer in this library is fictional, and so is every detail about them. Universities and companies appear only as places someone applies to; the professors, papers and facts mentioned around them are invented for teaching. Use the examples to learn the moves, never as text to copy: committees notice, and your own facts are stronger.